In the last few years many fashion websites have launched, offering women a new spin on what is hot and what isn't. During this time their have been some winners and losers - surprisingly the winners were the ones expected to lose.
While huge print magazines have shuttered their doors and decreased their operation, smaller sleeker online publications have increased readership and found a way to give a voice to the reader, by being interactive(something many corporate sites lack). Gone are the days of having a jet setting socialite tell the reader what is or isn't important.
Read how StyleCaster.com and DailyMakeover.com have become two of the winners in the battle for ad revenue, unique hits and online sales.